William Goldberg’s Lord of the Flies Essay Example for Free

William Goldberg’s Lord of the Flies Essay William Goldberg’s Lord of the Flies tends to numerous subjects, for example, great versus insidious, mechanical progression versus a condition of basic being, and man’s want to have power at any expense. Set on an abandoned island, maybe being a parallelism to the Garden of Eden, and loss of honesty which happens on the island because of defilement and imprudence. The story is about a gathering of English young men caught on an island that appears all silly buffoonery from the outset. At that point the force begins to get to a portion of the young men and everything winds up going unfriendly. Originating from the malevolence inside man’s heart, serves us the fight ground for this specific battle between the endless battles of good versus underhanded. This battling when tossed into a blend of dread and frenzy, that is ever present on the island, prompts disclosures of self, that envelops the entirety of humanity and powers us to really consider what our two choices are as an animal types; cooperate to construct a superior future or succumb to the desire for power, that has consistently been a piece of man, and fate we all to a universe of savagery, disdain, and perhaps annihilation. The chance of annihilation is ever present, however is continually being battled by acceptable men, while underhanded men grasp collaboration of the individuals who can't help contradicting their belief system or plans. This has been demonstrated over and over by any semblance of men, for example, Hitler, Kim-Jong-Un, and now Roger. Roger executing Piggy on account of his refusal to help out his requests. Half of the glasses broke when Jack takes them from piggy after he and his trackers let the fire go out just because (71). This scene is like when Hitler executed researchers who would not assist him with building weapons. Roger likewise tossed rocks at the little ones only for entertainment purposes, additionally relating back the detestable Hitler. Ralph anyway endeavors utilizing reason, rationale, and trust to vanquish the malevolent idea of Roger and his devotees. Rogers absence of conviction to consistently keep up high ethics, prompts the slaughtering of Simon and through that the devastation of Ralph’s guiltlessness. Simon’s murder, from a strict perspective, represents the loss of honesty, otherworldliness, and respectability. The young men being in this basic state prompts the passings of numerous honest individuals, and the general lessening of their personal satisfaction. Be that as it may, for what reason would they do this? It is the least demanding decision, one not responsible for activity. Anyway this absence of duty ends up being pulverizing to the odds of salvage in light of the fact that the boat misses them when the fire passes on, while being left unintendedâ by the trackers. The innovation to be safeguarded was in their grasp by means of the fire, however their careless treatment of this innovation just promotes the possibility that the base side of men is a negative part of mankind. The disregard of the fire, prompts a botched chance for endurance yet for what reason was the fire ignored? There just any desire for development, salvage, and life. Ralph says â€Å"without the smoke signal well kick the bucket here.†(139). This equitable shows how Ralph fears passing. Jack needed to be a definitive supplier and his longing for full control over everybody got to his head. This eventually prompts loosing maybe the most imperative viewpoint on the island, being their fire. This is simply one more case of how Jack wants for power, puts himself off guard as well as the entire clan. As a pioneer it is significant consider all angles, not simply what’s best for you. Golding’s story which changes among great and fiendishness uncovers how unfeeling humankind truly is and can be. This fair shows how a development can be demolished if power isn't utilized effectively. Insidious, savagery, passing, and bedlam appears through this natural conduct. However, is this brutality and mayhem a taken in conduct from condition or an inborn capacity of man?

Writing Style Research Paper Example | Topics and Well Written Essays - 500 words

Composing Style - Research Paper Example For me, the creative cycle includes a few difficulties. The first is arranging thoughts. I am fortunate to have an instructor in my essential years who accentuated the significance of association recorded as a hard copy. That educator instructed me that in each creation I make, I should make the underlying stride of arranging my thoughts. I could in any case recall the activities we had on sketching out, with the fundamental points and subtopics sorted out under some roman numerals and letters. This preparation recorded as a hard copy has been truly important to me since it makes composing simple. A sorted out exposition is simpler to peruse and comprehend. What's more, educators value a composed exposition with the principle thoughts painstakingly spread out in discrete passages. As I move along in tutoring, I found out about the test of making a proposition explanation. I accept that preparation understudies to make conceivable proposition explanations ought to be a significant point of Writing educators. Training understudies to make theory explanations will empower them to accomplish accentuation and association. Recognizing the proposition explanation obliges delineating. The postulation articulation fills in as the guide in explaining a subject and forming sections to make up the exposition. As far as I can tell, setting up the proposition proclamation permits me to clarify the subject without going past it. By and by, I despite everything need to improve the manner in which I develop a proposition explanation and present it in the initial segment of my sythesis. The following test is clarifying thoughts. A few people think that its simple to explain thoughts on any theme. Possibly they are skilled with a great deal of data to expound on. For my situation, I discover explaining thoughts simple when I am keen on the theme. Individual experience, home embellishing, cultivating, and enterprise are a few points I discover simpler to expound on, though sports, insights, and natural issues are a portion of my waterloos. Scholarly composition, in contrast to different types of composing, likewise moves me to use outside sources.

How are we reliant on Corn in today's society Essay

How are we dependent on Corn in the present society - Essay Example d syrups, preparing powder, dextrin or dextrose, food starch, maltodextrin, altered gum starch and sorbitol, vegetable gum, vegetable starch and vegetable protein, Grits and hominy a portion of the items which contain corn somehow (Fitzgerald) Regardless of whether an individual attempts to keep away from corn nourishments intentionally, it is very hard for him to maintain a strategic distance from the impact of corn in his food propensities totally. Corn plant leaves are one of the significant food things for American cows. While utilizing the milk of those cows, or while taking tea from a café, corn is affecting the food propensities for that individual in a roundabout way. Corn related sensitivities are making issues numerous individuals. Such individuals consistently search for food things that contain no corn related fixings. It is amazingly hard to recognize a food thing without corn fixings in America. Be that as it may, Champagne contains no corn fixing which is bizarre as I would see it (My Week Without Corn). This paper examinations the significance of corn as a food grain. One of the significant fantasies related with worldwide food creation is that there isn't sufficient food to go around. In all actuality, worldwide food creation is all that anyone could need to provide food the necessities of the whole individuals in this world. As indicated by Melissa Moore (2005), The present reality creates enough grain alone to give each individual on the planet with 3,500 calories per day. That’s enough to make the vast majority fat! Truth be told, if all nourishments are viewed as together, enough is accessible to give in any event 4.3 pounds of food per individual daily. That incorporates two and half pounds of grain, beans and nuts, about a pound of foods grown from the ground, and almost another pound of meat, milk and eggs (Moore). The above insights unmistakably recommend that there is nothing amiss with the worldwide food creation, yet something different is causing food shortage in certain pieces of the world. Corn is most well known food grain on the planet. Indeed, even wheat comes next just to corn regarding worldwide uses. It ought to be noted

The Strange Case of Dr. Jekyll and Mr. Hyde by R. L. Stevenson Essay Example for Free

The Strange Case of Dr. Jekyll and Mr. Hyde by R. L. Stevenson Essay While Stevensons Jekyll and Hyde is an impression of the occasions wherein it is set in, it likewise has extensive pertinence for the cutting edge peruser. Do you concur? The Strange Case of Dr. Jekyll and Mr. Hyde by R. L. Stevenson was first distributed in 1886, during the Victorian period. The tale gives the peruser a clear image of the thoughts and ways of life of the individuals in that time. The book is an impression of times and has extensive pertinence for the cutting edge peruser. I somewhat concur with the way that the book has pertinence for the cutting edge peruser. Stevensons principle motivation for The bizarre instance of Dr. Jekyll and Mr. Hyde originated from the life of Deacon William Brodie. He moved effectively among the nobility during the day and lifted up in criminal ventures around evening time. He was a regarded individual from the Town Council, and his abilities as a bureau producer were notable and increased in value by affluent citizenry. Around evening time he wandered the dim and perilous lanes of Edinburgh. He as often as possible visited many betting and prostitute houses. His life was one of extraordinary enthusiasm at that point, particularly after his catch. The enthusiasm for Brodies life even enlivened Stevenson to compose a play about his life, this identifies with the expanding enthusiasm for repulsiveness stories in todays world. The secret of his passing despite everything waits, while enthusiasm about his life keeps on developing. In 1859, a book approached the Origin of Species by Charles Darwin was distributed. The book embedded into the brains of the Victorian individuals that man had advanced from chimps. Consequently we see the regular references to Mr. Hydes creature qualities all through the book. The creator makes Mr. Hyde appear to be not exactly a completely developed man, more much the same as creatures than the remainder of humanity and he depicts this through the symbolism of Mr. Hydes animalism. At the point when Mr. Utterson first faces him outside the research center access to Dr. Jekylls house, he is supposed to be taking in breath with a murmuring sound, similar to that of a snake being cornered. Poole, Dr. Jekylls head servant, portrays his cry like that of a rodent and his developments like a monkey; his shouts are depicted as minor creature fear. In his Full Statement of the Case Dr. Jekyll says that his liberal life which was affixed, started to snarl, much the same as a creature that has been bound for quite a while. He additionally says that his double character resembles the creature inside me licking the cleaves of memory. The Victorian perusers would be acquainted with these depictions of individuals. Yet, a cutting edge peruser wouldnt concur with the way that man had developed from chimps as science has demonstrated that isnt so. Be that as it may, we do see the creature in man assuming control over our activities, as we have seen the cruel treatment conveyed to warriors by their individual troopers in the World Wars. Self destruction planes and fear based oppressor assaults also are present day activities delineating the brute in man assuming control over the human character. The Strange Case of Dr. Jekyll and Mr. Hyde likewise mirrors the lip service of the Victorian period. Being a MP, his passing would have stirred a ton of interest among the individuals. By helping Mr. Utterson, Inspector Newmans name would be made well known, particularly in the event that he found the crook. Consequently while he needed assistance carry the MPs killer to equity, he was likewise improving his expert name. This mentality reflects human instinct. Each individual has an abhorrent side to their inclination, Mr. Hyde uncovers this side of our tendency to society. By needing to slaughter him, Poole, Mr. Utterson and the dad of the young lady who was stomped on upon, were unwittingly dismissing and executing a piece of their actual selves; and are unknowingly liable of affectation. This type of fraud is as yet regular today, where individuals realize that they are doing isn't right yet decide to deny the reality and proceed with their activities. These men realized that there was a malicious side to their temperament however decide to disregard the reality. The topic of deception is found in the house keeper that Dr. Jekyll had utilized in the Soho house, which was to be Mr. Hydes home, as she was known to be quiet. In any case, when Mr. Utterson and Inspector Newman show up after the homicide of Sir Danvers to assess the house, she appears to be pleased with the way that her lord is in a difficult situation, A glimmer of bliss showed up upon the womans face.. Dr. Jekyll is perhaps the best case of lip service in the book, as he neglects to acknowledge that the abhorrent side of his inclination was a characteristic piece of his character; this disavowal prompted his emergency. He likewise had two countenances or rather wore an open veil, which depicted him as a truly magnanimous and kind man. While in private he was submitting murder and stomping all over little youngsters for reasons unknown. We also are blameworthy of false reverence. We use individuals who are more vulnerable than us to our advantage; here and there our forswearing of specific realities causes us also to be liable of fraud, and now and again can prompt our destruction. Stevensons book takes a gander at the duality of human instinct, the great and insidiousness sides which are inside us all. The creator is dissecting the outcomes of accentuating a lot of some side of our temperament. The subject of duality in keeps an eye on nature is overwhelming in the novel. The topic is an incredible depiction of the nineteenth century logical inconsistency of outward decency and internal desire, it likewise assumed a significant job in the creators life. We see the topic being delineated in Dr. Jekylls endeavors in isolating the two components of a people nature. This topic is predominantly found in the characters of Dr. Jekyll and Mr. Hyde, Dr. Jekylls open picture was one of a regarded doctor and scientist, somebody who was regarded by everybody he interacted with. He was naturally introduced to a prosperous family and consequently had decent instruction. He would likewise take care of business of high politeness and with great taste. On the off chance that Dr. Jekyll was to release his malevolent side, individuals would have been shocked with his conduct, as there was a sure level of conduct that must be kept up among high positioning citizenry, such as himself. So as to keep away from this damaging, he made Mr. Hyde. When released Mr. Hyde carried out some exceptionally malevolent violations. The creator gives us subtleties of just two of these episodes. The principal, where he stomped on over a young lady for reasons unknown and left. Leaving her injured and defenseless in the city. The second, the homicide of Sir Danvers Carew. The subject of duality in a people character, is widespread. Individuals are continually attempting to conceal their actual selves out of dread that they may not get acknowledged into society, since people groups singularity isnt regarded. Individuals are relied upon to be much the same as another person. The pictures of the road that Dr. Jekyll lived on additionally add to the topic of duality. The road is portrayed to have newly painted screens, very much cleaned brasses and general tidiness and jollity of note, in a flash grabbed and satisfied the attention of the traveler. Two entryways from one corner, on the left hand going east, the line was broken by the section of a court; and exactly by then, a vile square of building push forward its peak in the city. The structure is said to have no window, only an entryway on the lower story and a visually impaired brow of stained divider on the upper.. The culpable area of the road is the passage that Mr. Hyde utilized, while Dr. Jekyll utilized the fundamental square passageway. Today too boulevards have two natures. In the day it might be a road with flourishing exchange, yet when murkiness falls the exchange becomes demonstrations of wrongdoing. The absence of a main leady in the novel speaks to the male predominant Victorian culture. This appears differently in relation to todays society, where the womans spot and job is gradually ascending from that of the home producer, to assuming a job as significant as that of the male. In the Victorian time the lady was just expected to have a family. As an individual from the privileged then she would enjoy her interests for a large portion of the day. Or on the other hand as an individual from the lower class she would hold the situation of house cleaner hireling in the place of an individual from the high society. This thought compares with the cutting edge thought of the womans place in the public arena. Today ladies have made sure about situations in all fields of life. The cutting edge peruser will be extremely acquainted with the possibility that concealment prompts viciousness. We see this thought being depicted in the novel too. R. L. Stevenson likewise utilizes symbolism to portray this thought and help the peruser envision the message he is attempting to pass on. We are informed that all the windows in Dr. Jekylls house have iron bars on them. These are images of his self detainment. His enthusiasm for whimsical science, prompted his dear companion Dr. Lanyon to cut off their expert association to end, and made their neighborly bond float further. The Victorian societys imperatives, that is the sure degree of conduct that an individual from a prosperous family needed to keep up consistently; and Dr. Jekylls sentiments of detainment propelled his risky investigations to make Mr. Hyde, or a detestable twin as it would be known in present day days. When Dr. Jekyll keeps himself from transforming himself into Mr. Hyde, the aftereffect of the concealment was his killing Sir Danvers Carew. His disavowal of the way that a people underhanded side can't be isolated from their character, his examinations which indicated that the two components a be isolated, and his ineffective endeavors of keeping himself from taking the medication to change into Mr. Hyde causes his inevitable devastation. The enthusiasm for life systems and synthetics is additionally normal in present day times. The man who claimed Dr. Jekylls house before him was a specialist. Subsequently the nearness of the lab. Dr. Jekyll was a scientist by calling, and his activity was identified with the human body. He needed to demonstrate that man isn't genuinely one, however two. He needed to isolate the two components, and house them in various characters and calming the universe of the deplorable. This thought is like that in Mary Shellys Frankenstein; that is man playing God. This is a typical thought tod

Cooliris Beam it

Cooliris Beam it INTRODUCTIONMartin: Hi, today we are in Palo Alto with Cooliris and Soujanya. Who are you, Soujanya? And what do you do?Soujanya: Well, firstly, welcome to you and Anastasia, really happy to have you here at Cooliris. Who am I? Its a pretty interesting question. I happen to represent a really, really cool team here at Cooliris. As you know, five of them are from Germany, and anothers are from different parts of the world. Cooliris is something that Austin Shoemaker and I started six years ago with couple of other co-founders, in fact Josh and Mayank. And we started with a very simple thesis that you have so much content on the web, how do you really discover and navigate through it. And it has had a series of evolutions during the last six-seven years, where we evolved from that to another product called piglens to then Cooliris for the desktop. And probably one of the biggest shifts that happened in the landscape and in the ecosystem is where mobile ecosystem with Android and iOS st arted to develop so rapidly, so we actually had to shift significantly to mobile. So, the journey of Cooliris for the last six years has been amazing. My original roots come from India, I was born back in Bombay, Im a chemical engineer in my earlier life, before I went to University of Chicago for my MBA, and since then weve done a couple of startups to be at Cooliris.Martin: Oh, okay. So, you have been doing some entrepreneurial stuff before you started this company?Soujanya: That is correct, yes. Cooliris is now currently my third startup. Its my first one where Im the CEO and its been exciting. Were on the best team and its been an honor for me.Martin: And how did your MBA helped you to become successful entrepreneur?Soujanya: Its a good question because I grew up in an entrepreneurial environment, both my father and mother started colorings company in India, which has now grown to become the largest in Asia. So, inherently, I had the, just by virtual of being at home, kind of he aring and listening to challenges and excitement and all that package of entrepreneurship. But, MBA really, really helped me, again, this was more the Chicago training, to have the level of sort of framework and confidence to say anything that youre going to be doing, make a worldwide impact, and how do you really scale, and how do you think about business model right from beginning, rather than saying Ill worry about that later on. I think that has been the biggest contribution from the business school.Martin: Are there any specific courses or classes that you can recommend people taking?Soujanya: Yes. So, since I have been, this was now about 15 years ago, entrepreneurship was actually one of the curriculums that started over there. They was Polsky center of entrepreneurship, and they had a program called NVC, which was the new venture challenge, and we participated in that. And since then, and I had been able to stay in close touch with the school, theyve done a really, really fa ntastic job of creating more of an entrepreneurship training rather than an entrepreneurship class. And I highly, highly recommend that to, whether it is University of Chicago, or at Stanford you have across the street, whatever it is, earlier you start in that training, I think the better it is.Martin: Ok, great.BUSINESS MODELMartin: Soujanya, lets talk about the business model of Cooliris. Currently you have two products. Can you please describe them shortly and how they interrelate?Soujanya: So, the two particular applications that are in the market today. One is called Cooliris, just like the name of the company, and second one is called BeamIt, which is much more recent addition. The way we look at this is, theres a very interesting phenomenon that is happening out in the market. And that the word photos, and the definition of photos, and what it really means to you has really changed significantly because everybody now has the phone and the cameras, everything that we know. Bu t there are three main trends that are important to notice.One is the quality of the capture that happens is actually increasing significantly.The number of devices that you use to capture, whether its a GoPro, whether its a camera or the phone, those are all going up.And then on the consumption side, when youre looking at it, when if you look at the recent iPhone 6 and 6 plus and all, you have this beautiful, pretty good size screens.So, when youre looking at this, a media experience is something that the consumer comes to expect and says I want this to be a great experience. We felt that its actually being underserved in the market. So we have approached it from dual sort of lenses, if you will. One lens is the media lens, and thats what Cooliris does. It aggregates for you without coping it, it does links all your sources, so all your photos in one place becomes a very simple proposition for the consumer. The second one is, its under the more of a messaging container, because as people are sharing these photos, theyre all being shared, its not like oh, now I have a messaging app which is separate from my media sharing app, which is today what existed before BeamIt came, and we said why are the messaging apps so poor in their experience of media and yet you have good media sharing experiences who are really poor in communications? Why not make it a unified experience with a consumer? So, under the media experience, we look at it, whether youre looking at it from the media side or from messaging side, so messaging meets media or media meets messaging, is our thesis and proposition.Business model is an interesting part that you just referred to. Business model comes at it from multiple levels, its a freemium business model. Its, we look at any logs in the market, we look at a WhatsApp, we look at an Evernote, apps that are being very successful at. But in the app economy, theyre not games, but consumer applications, how do you now generate enough of a scale, a nd yet monetize that scale. And freemium seems to be the right way of going about it, so we have what in the market today is free, you would perhaps love to demo you, Hamon, whos my colleague, who leads all the BD (business development), he can demo you all the premium features that weve thought about. One potential premium feature is actually offline support. And offline is a great value proposition, which is completely non-existent in the market, I would say, in the case of messaging apps where even if youre offline, you should be able to use that, it saves a lot of sort of data plan and data usage for the consumer, they can make the ROI calculation. So potentially, this is not finalized yet, but could be for 99 cents per year, you can now have offline support. And when the consumer says Im going to save 25-30 dollars, I just have to pay a dollar, its a great deal. And we have the other bucket of a set of 10 features, 10 premium features which is a collection, more like a basket o f utility and various consumers, but that would probably be priced around $4 per month, subscription plan.Martin: And Cooliris is for the aggregation of photos and BeamIt is for the sharing photos. Currently, both of these applications are separate. What is the reason behind that and why shouldnt it be totally integrated into one product?Soujanya: Its a really good question. I think, if you would have asked us this question to me 2-3 years ago, I wouldve said absolutely, it should be one product. What we are finding over and over again, and this is also, youll find it with other applications, is the thing that consumers really accept in the market and adopt is this singular intent, which is, if Im thinking messaging, Im going to go to this app, if Im thinking media, Im going to go to this app. So, its really one experience, but depending on what you are trying to do, so we have concept of t minus 3, which is 3 seconds before you use the app, what were you thinking and that thought p rocess. From that point to actually invoking the application, has to be so efficient, youre from Germany, so efficiency, you know what I mean, it has to be so frictionless, that the consumer can get to it fast. If you make it into one app, all of these things and features and capabilities, sometimes youll say wait a second, what do I do. If you make the consumer think, you lose the consumer. So, idea was to keep it, be able to talk to each other very seamlessly, so I can aggregate them in one area, if I want to take that and then use it for my conversations, we havent yet launched it, but that will come down the road, I should be able to do that, but if I just want to use it for my messaging, I just want to send Hamon something, or Sebastian, or Austin something, I should be able to do that on the fly.Martin: Understood. Let us take a step back and talk a little bit about mobile marketing. What advice can you give entrepreneurs of frameworks, so they can decide for themselves how to do mobile marketing for their mobile application?Soujanya: Its a super important question. I think the, in the app economy, if you really think about it, I think the, I do find a lot of startups and, weve done that too, I wouldnt say that not, is lets build the app. Building the application is actually the easy part. I mean, relatively speaking. Its marketing the application is where the challenges lay. There are not that many sort of secret sources out there, theres very clear understanding of: what are you building; what audience are you trying to build towards; is your differentiation unique enough, not just is it unique, but is it significantly more unique than a substitute thats out there; are you having clear understanding of your substitute; how is it that youre going to create a positive network effect from the application.Ill give you one great example of what we did at BeamIt. Most messaging applications require a two parties who are going back and forth to have the appli cation. We took away that constraint. We said, if I want to communicate with you, I should be able to do that, and you do not need the application installed. And that actually creates a very low friction and barrier for me to message to you. If you do join, then the network becomes stronger, so the positive network effect comes in. So, what Im trying to get to really tangibly answer your question here is, from the consumers perspective, the application, the business that is looking at that say is there a positive network effect thats going to happen, so that product is going to grow on its own. Because anything else that youre going to, that you can do, if the product is featured, or you have press around the product, or theres some temporary marketing that you did an event, or some sponsorship, its going to give you a blip, and hopefully its a new baseline, but the growth comes from the product propagating itself, which comes from the usage of the product.CORPORATE STRATEGYMartin: Lets talk about the corporate strategy of Cooliris. What is the product strategy that you are going forward? Because currently you have these two type of products, and you have this freemium model, and can you elaborate on this kind of matrix and how it will evolve over time?Soujanya: The high level strategy for us is to have a good, solid, engaged user base. People will talk about what are your active users and all, and we actually look at what are your engaged users. Are they really using the product or not? So, by having both of these applications, today we are iOS only, which is a, Ill be first to admit it, its actually partly limitation because when Im messaging somebody, they better be, I dont even know, what my cousins that Im going to send to, or my colleagues that Im going to send to, whether they are iOS or not.So we have the upcoming version of that, which is not launched yet, but its in the friends and family beta, and my other colleagues, Howard and I dont know, have do ne a really great job of looking at it from the consumers perspective. So, if you dont have the application, you receive an email, from the email you click on the link, youre on the landing page. How to make that on boarding very, very seamless is where the application served its value.The second big value it serves is you have a lot of your high resolution media, whether youre uploading those photos or youre trying to download those photos, typically happens from the desktop or your laptop, or from the web, so youve solved for that. And of course you have the Android version which is significant portion of the market, which Austin, my co-founder, is leading the initiative on that.So, the strategy is to have an ecosystem of Android, iOS and web, build it together, drive the synergy, increase the scale, simultaneously launch the premium features and grow the business. Partnerships becomes very important complement of the organic growth. This is something that Hamon here, who does tha t, he traveled around the world, China, Korea. Weve done amazing partnerships throughout the world, where you work with companies, but are their OEM companies, or Telcos, or mobile internet companies, and see how they can benefit and we can benefit in terms of promoting our application. So, I dont know if that helped explain.Martin: Totally. And can you a little bit elaborate on this type of partnerships, how you approach those companies and what is really the benefit for you and for the counterpart?Soujanya: The quality of the app and the service has to be amazing enough for any partner to take you seriously. And I think we were luckily able to accomplish that. The way it typically works is each of the partner, depending on the segment they come from, OEMs look at it little bit differently, device companies, carriers look at it a little bit differently and then mobile internet companies. So I wouldnt say theres a one magic formula that fits everybody, of course its also not the cas e where for every company we have a different deal. At high level I would say we benefit because they will take our application and promote it to their users, they benefit because we will typically add something that makes it really cool and unique for them, so maybe its a feature or its a way to save couple of these features if youre prepaying for them and now they could free for your user base for X amount of time. And, in the case of some other partners, in the case of Cooliris, for instance, we were able to be the first company to issue APIs to any company around the world, not just US or Chinese company, or big or small company. And they did it because we were able to showcase the best experience for their cloud storage inside our application, so they benefited from that. Sometimes these companies will say, Can you promote our service, the cloud to the service and market aside from their core markets? And of course, were willing to do that, in the exchange for them promoting ou r app to their user base. So, its always a mutually beneficial relationship. I think finding that common ground sometimes takes X amount of time, but thats exactly what the team does and makes it happen.Martin: Ok, great.MARKET DEVELOPMENTMartin: From my understanding, Cooliris is somehow in this photo and sharing market. Can you tell us a little bit more about this market and the trends that are currently happening in there?Soujanya: Its a good question, because I think photos and sharing, there was a period in time, I think its slowed down now, but like every week there are 10 startups in the photo sharing or photo something. It has gotten a little bit better because people and companies have realized as to there are the newer trends that are coming here. The idea is, photos is not just what we thought of as photos. Today, its become much more of a medium of communication, even if youre going to something like Snapchat. Its a good way to communicate, its affirmable so of course it goes away, because it solves for this particular use cases.On the other side are the segments, so talking about market segments, we have designed BeamIt as a product thinking about families and close friends. Its really been designed ground up for their needs. And thats not what Snapchat does, Snapchat is made for your friends to follow fun stuff, the dessert, funny faces, and all that kind of cool stuff. But when youre looking at trying to preserve that in high resolution, the babies, youre starting with your babys first step, maybe just a goofy face that the baby is making in a restaurant, but you want to preserve that for the longest time, youre looking in full resolution, you will share it with people that you care about. So, photos and sharing have now become almost synonymous. Yet, when youre looking at it, thats why we have these two lenses, photos is the Cooliris lens and sharing is the BeamIt lens. Its really under the same phenomenon, as far as companies going at it and a pproaching at it that thereve been various theses, like you can look at it as company says I think this is whats needed. Some companies are saying like I dont even think a photo is needed, even the keyboard is not needed. Im just going to say, I have another friend actually, he has a company, they did an app called Hearts app. And you press it and then the other person receives the heartbeat. Really cool. Nothing more, its similar to messaging, but there is no keyboard that even comes up. So, many, many companies, I think attacking this thing from a different angles, you also have the big companies, some really, really great companies, actually approaching this from more different style than I do, you have startups, so its a very fun ecosystem, is what I would say.Martin: Ok, great.ADVICE TO ENTREPRENEURS In Palo Alto, we meet co-founder and CEO of Cooliris (recently acquired by Yahoo!) and Beam it, Soujanya Bhumkar. Soujanya talks about his story how he came up with the ideas for Cooliris and Beam it, how the current business models work, as well as he provides some advice for young entrepreneurs.The interview is from October 2014 (before Cooliris was officialy acquired by Yahoo!).The transcription of the interview is provided below.INTRODUCTIONMartin: Hi, today we are in Palo Alto with Cooliris and Soujanya. Who are you, Soujanya? And what do you do?Soujanya: Well, firstly, welcome to you and Anastasia, really happy to have you here at Cooliris. Who am I? Its a pretty interesting question. I happen to represent a really, really cool team here at Cooliris. As you know, five of them are from Germany, and anothers are from different parts of the world. Cooliris is something that Austin Shoemaker and I started six years ago with couple of other co-founders, in fact Josh and Mayank. And we started with a very simple thesis that you have so much content on the web, how do you really discover and navigate through it. And it has had a series of evolutions during the last six-seven years, where we evolved from that to another product called piglens to then Cooliris for the desktop. And probably one of the biggest shifts that happened in the landscape and in the ecosystem is where mobile ecosystem with Android and iOS started to develop so rapidly, so we actually had to shift significantly to mobile. So, the journey of Cooliris for the last six years has been amazing. My original roots come from India, I was born back in Bombay, Im a chemical engineer in my earlier life, before I went to University of Chicago for my MBA, and since then weve done a couple of startups to be at Cooliris.Martin: Oh, okay. So, you have been doing some entrepreneurial stuff before you started this company?Soujanya: That is correct, yes. Cooliris is now currently my third startup. Its my first one where Im the CEO and its been exciting. Were on the best team and its been an honor for me.Martin: And how did your MBA helped you to become successful entrepreneur?Soujanya: Its a good question because I grew up in an entrepreneurial environment, both my father and mother started colorings company in India, which has now grown to become the largest in Asia. So, inherently, I had the, just by virtual of being at home, kind of hearing and listening to challenges and excitement and all that package of entrepreneurship. But, MBA really, really helped me, again, this was more the Chicago training, to have the level of sort of framework and confidence to say anything that youre going to be doing, make a worldwide impact, and how do you really scale, and how do you think about business model right from beginning, rather than saying Ill worry about that later on. I think that has been the biggest contribution from the business school.Martin: Are there any specific courses or classes t hat you can recommend people taking?Soujanya: Yes. So, since I have been, this was now about 15 years ago, entrepreneurship was actually one of the curriculums that started over there. They was Polsky center of entrepreneurship, and they had a program called NVC, which was the new venture challenge, and we participated in that. And since then, and I had been able to stay in close touch with the school, theyve done a really, really fantastic job of creating more of an entrepreneurship training rather than an entrepreneurship class. And I highly, highly recommend that to, whether it is University of Chicago, or at Stanford you have across the street, whatever it is, earlier you start in that training, I think the better it is.Martin: Ok, great.BUSINESS MODELMartin: Soujanya, lets talk about the business model of Cooliris. Currently you have two products. Can you please describe them shortly and how they interrelate?Soujanya: So, the two particular applications that are in the market t oday. One is called Cooliris, just like the name of the company, and second one is called BeamIt, which is much more recent addition. The way we look at this is, theres a very interesting phenomenon that is happening out in the market. And that the word photos, and the definition of photos, and what it really means to you has really changed significantly because everybody now has the phone and the cameras, everything that we know. But there are three main trends that are important to notice.One is the quality of the capture that happens is actually increasing significantly.The number of devices that you use to capture, whether its a GoPro, whether its a camera or the phone, those are all going up.And then on the consumption side, when youre looking at it, when if you look at the recent iPhone 6 and 6 plus and all, you have this beautiful, pretty good size screens.So, when youre looking at this, a media experience is something that the consumer comes to expect and says I want this to be a great experience. We felt that its actually being underserved in the market. So we have approached it from dual sort of lenses, if you will. One lens is the media lens, and thats what Cooliris does. It aggregates for you without coping it, it does links all your sources, so all your photos in one place becomes a very simple proposition for the consumer. The second one is, its under the more of a messaging container, because as people are sharing these photos, theyre all being shared, its not like oh, now I have a messaging app which is separate from my media sharing app, which is today what existed before BeamIt came, and we said why are the messaging apps so poor in their experience of media and yet you have good media sharing experiences who are really poor in communications? Why not make it a unified experience with a consumer? So, under the media experience, we look at it, whether youre looking at it from the media side or from messaging side, so messaging meets media or m edia meets messaging, is our thesis and proposition.Business model is an interesting part that you just referred to. Business model comes at it from multiple levels, its a freemium business model. Its, we look at any logs in the market, we look at a WhatsApp, we look at an Evernote, apps that are being very successful at. But in the app economy, theyre not games, but consumer applications, how do you now generate enough of a scale, and yet monetize that scale. And freemium seems to be the right way of going about it, so we have what in the market today is free, you would perhaps love to demo you, Hamon, whos my colleague, who leads all the BD (business development), he can demo you all the premium features that weve thought about. One potential premium feature is actually offline support. And offline is a great value proposition, which is completely non-existent in the market, I would say, in the case of messaging apps where even if youre offline, you should be able to use that, it saves a lot of sort of data plan and data usage for the consumer, they can make the ROI calculation. So potentially, this is not finalized yet, but could be for 99 cents per year, you can now have offline support. And when the consumer says Im going to save 25-30 dollars, I just have to pay a dollar, its a great deal. And we have the other bucket of a set of 10 features, 10 premium features which is a collection, more like a basket of utility and various consumers, but that would probably be priced around $4 per month, subscription plan.Martin: And Cooliris is for the aggregation of photos and BeamIt is for the sharing photos. Currently, both of these applications are separate. What is the reason behind that and why shouldnt it be totally integrated into one product?Soujanya: Its a really good question. I think, if you would have asked us this question to me 2-3 years ago, I wouldve said absolutely, it should be one product. What we are finding over and over again, and this is also, youll find it with other applications, is the thing that consumers really accept in the market and adopt is this singular intent, which is, if Im thinking messaging, Im going to go to this app, if Im thinking media, Im going to go to this app. So, its really one experience, but depending on what you are trying to do, so we have concept of t minus 3, which is 3 seconds before you use the app, what were you thinking and that thought process. From that point to actually invoking the application, has to be so efficient, youre from Germany, so efficiency, you know what I mean, it has to be so frictionless, that the consumer can get to it fast. If you make it into one app, all of these things and features and capabilities, sometimes youll say wait a second, what do I do. If you make the consumer think, you lose the consumer. So, idea was to keep it, be able to talk to each other very seamlessly, so I can aggregate them in one area, if I want to take that and then use it for my conversati ons, we havent yet launched it, but that will come down the road, I should be able to do that, but if I just want to use it for my messaging, I just want to send Hamon something, or Sebastian, or Austin something, I should be able to do that on the fly.Martin: Understood. Let us take a step back and talk a little bit about mobile marketing. What advice can you give entrepreneurs of frameworks, so they can decide for themselves how to do mobile marketing for their mobile application?Soujanya: Its a super important question. I think the, in the app economy, if you really think about it, I think the, I do find a lot of startups and, weve done that too, I wouldnt say that not, is lets build the app. Building the application is actually the easy part. I mean, relatively speaking. Its marketing the application is where the challenges lay. There are not that many sort of secret sources out there, theres very clear understanding of: what are you building; what audience are you trying to bui ld towards; is your differentiation unique enough, not just is it unique, but is it significantly more unique than a substitute thats out there; are you having clear understanding of your substitute; how is it that youre going to create a positive network effect from the application.Ill give you one great example of what we did at BeamIt. Most messaging applications require a two parties who are going back and forth to have the application. We took away that constraint. We said, if I want to communicate with you, I should be able to do that, and you do not need the application installed. And that actually creates a very low friction and barrier for me to message to you. If you do join, then the network becomes stronger, so the positive network effect comes in. So, what Im trying to get to really tangibly answer your question here is, from the consumers perspective, the application, the business that is looking at that say is there a positive network effect thats going to happen, so that product is going to grow on its own. Because anything else that youre going to, that you can do, if the product is featured, or you have press around the product, or theres some temporary marketing that you did an event, or some sponsorship, its going to give you a blip, and hopefully its a new baseline, but the growth comes from the product propagating itself, which comes from the usage of the product.CORPORATE STRATEGYMartin: Lets talk about the corporate strategy of Cooliris. What is the product strategy that you are going forward? Because currently you have these two type of products, and you have this freemium model, and can you elaborate on this kind of matrix and how it will evolve over time?Soujanya: The high level strategy for us is to have a good, solid, engaged user base. People will talk about what are your active users and all, and we actually look at what are your engaged users. Are they really using the product or not? So, by having both of these applications, to day we are iOS only, which is a, Ill be first to admit it, its actually partly limitation because when Im messaging somebody, they better be, I dont even know, what my cousins that Im going to send to, or my colleagues that Im going to send to, whether they are iOS or not.So we have the upcoming version of that, which is not launched yet, but its in the friends and family beta, and my other colleagues, Howard and I dont know, have done a really great job of looking at it from the consumers perspective. So, if you dont have the application, you receive an email, from the email you click on the link, youre on the landing page. How to make that on boarding very, very seamless is where the application served its value.The second big value it serves is you have a lot of your high resolution media, whether youre uploading those photos or youre trying to download those photos, typically happens from the desktop or your laptop, or from the web, so youve solved for that. And of course you ha ve the Android version which is significant portion of the market, which Austin, my co-founder, is leading the initiative on that.So, the strategy is to have an ecosystem of Android, iOS and web, build it together, drive the synergy, increase the scale, simultaneously launch the premium features and grow the business. Partnerships becomes very important complement of the organic growth. This is something that Hamon here, who does that, he traveled around the world, China, Korea. Weve done amazing partnerships throughout the world, where you work with companies, but are their OEM companies, or Telcos, or mobile internet companies, and see how they can benefit and we can benefit in terms of promoting our application. So, I dont know if that helped explain.Martin: Totally. And can you a little bit elaborate on this type of partnerships, how you approach those companies and what is really the benefit for you and for the counterpart?Soujanya: The quality of the app and the service has to be amazing enough for any partner to take you seriously. And I think we were luckily able to accomplish that. The way it typically works is each of the partner, depending on the segment they come from, OEMs look at it little bit differently, device companies, carriers look at it a little bit differently and then mobile internet companies. So I wouldnt say theres a one magic formula that fits everybody, of course its also not the case where for every company we have a different deal. At high level I would say we benefit because they will take our application and promote it to their users, they benefit because we will typically add something that makes it really cool and unique for them, so maybe its a feature or its a way to save couple of these features if youre prepaying for them and now they could free for your user base for X amount of time. And, in the case of some other partners, in the case of Cooliris, for instance, we were able to be the first company to issue APIs to any c ompany around the world, not just US or Chinese company, or big or small company. And they did it because we were able to showcase the best experience for their cloud storage inside our application, so they benefited from that. Sometimes these companies will say, Can you promote our service, the cloud to the service and market aside from their core markets? And of course, were willing to do that, in the exchange for them promoting our app to their user base. So, its always a mutually beneficial relationship. I think finding that common ground sometimes takes X amount of time, but thats exactly what the team does and makes it happen.Martin: Ok, great.MARKET DEVELOPMENTMartin: From my understanding, Cooliris is somehow in this photo and sharing market. Can you tell us a little bit more about this market and the trends that are currently happening in there?Soujanya: Its a good question, because I think photos and sharing, there was a period in time, I think its slowed down now, but lik e every week there are 10 startups in the photo sharing or photo something. It has gotten a little bit better because people and companies have realized as to there are the newer trends that are coming here. The idea is, photos is not just what we thought of as photos. Today, its become much more of a medium of communication, even if youre going to something like Snapchat. Its a good way to communicate, its affirmable so of course it goes away, because it solves for this particular use cases.On the other side are the segments, so talking about market segments, we have designed BeamIt as a product thinking about families and close friends. Its really been designed ground up for their needs. And thats not what Snapchat does, Snapchat is made for your friends to follow fun stuff, the dessert, funny faces, and all that kind of cool stuff. But when youre looking at trying to preserve that in high resolution, the babies, youre starting with your babys first step, maybe just a goofy face t hat the baby is making in a restaurant, but you want to preserve that for the longest time, youre looking in full resolution, you will share it with people that you care about. So, photos and sharing have now become almost synonymous. Yet, when youre looking at it, thats why we have these two lenses, photos is the Cooliris lens and sharing is the BeamIt lens. Its really under the same phenomenon, as far as companies going at it and approaching at it that thereve been various theses, like you can look at it as company says I think this is whats needed. Some companies are saying like I dont even think a photo is needed, even the keyboard is not needed. Im just going to say, I have another friend actually, he has a company, they did an app called Hearts app. And you press it and then the other person receives the heartbeat. Really cool. Nothing more, its similar to messaging, but there is no keyboard that even comes up. So, many, many companies, I think attacking this thing from a diff erent angles, you also have the big companies, some really, really great companies, actually approaching this from more different style than I do, you have startups, so its a very fun ecosystem, is what I would say.Martin: Ok, great.ADVICE TO ENTREPRENEURSMartin: Soujanya, you have started several startups. Can you elaborate a little bit on your learnings over the years?Soujanya: I wouldnt say several startups, but yes, I think Ive had the pleasure of being in the Valley here for some time and a couple of startups now. The learnings have been very interesting, I think the, back in the day when I used to see, and sometimes I even see it today, people talk about the word risk. Is it risky to do a venture? Absolutely, no question. But, theres actually a bigger risk if you did not try. I think that has been my biggest learning, which is if you truly believe in it, you better have that conviction, you better have the stamina, and the endurance, and these are all attributes that I think g o about do you really believe in it or not. So, say yes I believe in it, and at that particular point in time, the level of risk is much, much lower for you to try then you do not try.Martin: Ok. Can you distinguish between the risk as an entrepreneur and the risk as an employee or not doing a startup?Soujanya: So, I think its the same. I mean, firstly we dont think of employees as employees and co-founders, its one team. Ultimately, you are going to do this, youre going to succeed together, or youre going to fail together. Thats the only way in terms of the mind. So, quantity of risk doesnt really matter. Its like are you going to succeed as a team, or youre going to fail as a team. We dont make a distinction, hopefully, Hamon can confirm on that and others can too. So I dont feel that we have this issue of you have more risk and I have less risk. I think if people felt that way, theyre probably in the wrong company.Martin: And are there any other learnings, maybe in terms of custo mer development? I think its quite hard to convince, for example the bigger players and partners. Or, maybe launching a mobile app and growing the user base does work?Soujanya: I think that learning comes down to something that maybe I repeat what Ive said for a different question, which is: its dont get too hung up on I build the app and now I succeeded. In fact, your hard part starts at that particular point in time. Getting it distributed, getting it to be used, getting it partnering with other companies, thats where a lot of the challenges lie. So youre going to need more stamina, more runway to get you to accomplish to do that, and of course, success, dont gain success too early, because so many changes are happening in the ecosystem that you got to constantly stay ahead.And the second piece of advice that I think, personally that Ive learned, and I dont know if its applicable or not, its a very, very interesting and delicate balance between how much are you investing for today and how much are you investing for tomorrow. That balance is a very dynamic thing, its not like its 50:50, its 30:70, you cannot assign that. If you overly put all your investment, everything is about the future, everything strategic, I think you can get screwed. If you say everything is about today, very, very tactical, I think you may wake up one day and say wait a second, where did I land? So, maintain that balance of what is strategic and what is tactical its a constantly challenging exercise, there is no magic formula and you just have to do it on your own.Martin: Ok. Great, thank you very much, Soujanya. And Im pretty sure we should take a photo right now and then share it via BeamIt.Soujanya: Cool, but more importantly, use BeamIt to share it.Martin: Right, awesome, thank you very much.Soujanya: Thanks.